[ATOM] The end of one-click checkout?
Coincidences abound. Just before I read Alex Johnson’s newsletter this week, I finally used the payment networks' version of one-click checkout - "Click to Pay."
Isn't this a one-click checkout killer because merchants already integrated with these major networks and it works globally, on all phones?
I wasn't sure if traction was "good" at the time (Mastercard reported 10K merchants 6 months after launch in June '20; Visa reports 500K merchants as of now). But compared to reports on Bolt's count (~800), it seems like the payment networks are way out ahead?
Personally, I think one-click checkout is also more natural as an extension of your payment type (simpler integration & works across merchants) vs a feature of a merchant's website (requires many custom integrations). So this feels like a win for consumers & merchants.
Now, I do think "Buy with Prime" could make a dent in checkout market share because the fulfillment part of the equation is a hard problem to solve and all merchants feel that pain. But Amazon's reputation for copying high-performing merchants on their platform is a tough one to shake.