I didn't think I'd see the latest in innovative fintech-enabled pricing from Amtrak of all places with the BidUp feature?! In behavioral economics, the "endowment effect" falsely makes it seem like you own something when top bidder, so if outbid, you end up overbidding to avoid losing it.
Fintech innovation going off the rails
Fintech innovation going off the rails
Fintech innovation going off the rails
I didn't think I'd see the latest in innovative fintech-enabled pricing from Amtrak of all places with the BidUp feature?! In behavioral economics, the "endowment effect" falsely makes it seem like you own something when top bidder, so if outbid, you end up overbidding to avoid losing it.